Fashion Photography Is used in magazine such as ‘Garzia’ ‘Vogue’ and so on. Fashion Photography is used to sell a product from clothes to Perfume. The Reason the fashion world use beautiful models is so the female get attracted to the product and want to buy it.
Portraits were used normally for personal use, but as the photography world has got more ruthless and more creative portrait are used in fashion magazine book covers and advertisement. A brilliant example is “Mandela: The Authorized Portrait”
The most controversial side of fashion has to be body imaging. Body Imaging is a techinques use to change the way a person looks by airbushing of maybe even changing there whole body i.e. shown in the pictures below:
This technique has been taken up by the public and activist as it manipulates and gives a false idea to the consumer. This has also been a matter that has been taken up by Anna Richardson on the show named 'The Sex Education' it was interesting seeing such young girls saying 'if your fat you are ugly' that on its own shows the power of this technique. The technique has been used on fashion magazines models so they look perfect.
I would like finish off by saying the Airbrushing and body imaging should be banned as it gives people false ideas on how they can look and in some cases can lower self-esteem. Also its not always the editing artist that do the damage its also the agencies that choose under size models. Which is Wrong because Women and Men are all different sizes and shapes.
